Question 1

What's a good ecommerce conversion rate?

Accepted Answer

1–2% is the typical ecommerce average. 3%+ is strong. Top stores hit 5–7% with strong product-market fit.

Question 2

Why is my conversion rate low?

Accepted Answer

Usually slow site speed, weak product photos, untrustworthy checkout, or sending unqualified traffic from broad ads.

Question 3

Should I optimize for conversion rate or AOV?

Accepted Answer

Both, but AOV is usually the faster lever — bundles and upsells lift revenue without needing more visitors.

Question 4

Does this work for landing pages?

Accepted Answer

Yes — substitute landing-page visitors and the goal action (signups, leads) for orders.

Question 5

How often should I track it?

Accepted Answer

Weekly at minimum. Daily numbers are too noisy unless you're running paid traffic at scale.

Conversion Rate Calculator

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