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Product Pricing Calculator

Most sellers price by feel and end up too low. This Product Pricing Calculator works backwards from your target margin: enter your cost, the margin you want, your platform fee, and shipping, and we'll output a recommended price, a minimum viable price (margin = 0), and an ideal price with a 10% safety buffer for returns and surprises.

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Product Pricing Calculator

Formula verified
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Your Results

Recommended Price
$23.33
Margin 30.0% · Excellent
Health ScoreExcellent
PoorAcceptableGoodExcellent
Recommended price
$23.33
Minimum viable price
$15.56
Ideal price (+10% buffer)
$25.67

Results are estimates, not financial advice.

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Frequently asked questions

Quick answers to the most common questions sellers ask.

20–30% net is the comfortable zone for ecommerce. Below 15% you have no room for ad cost increases or returns.

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Last updated: January 2026