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Break-Even ROAS Calculator
The Break-Even ROAS Calculator tells you the exact return on ad spend you need before a campaign becomes profitable. Enter your product margin (after COGS, fees, and shipping) and we'll show the floor — any ROAS below that is a loss, anything above is profit. Knowing your break-even ROAS lets you set proper bid caps and kill losing ads early.
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Break-Even ROAS Calculator
Formula verified%
Profit as a % of revenue, before ads.
Your Results
Break-Even ROAS
2
Margin 50.0% · Excellent
Health ScoreExcellent
PoorAcceptableGoodExcellent
- Profitable target ROAS (2x BE)
- 4
Results are estimates, not financial advice.
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Frequently asked questions
Quick answers to the most common questions sellers ask.
Take revenue, subtract COGS, marketplace fees, shipping, and processing. Divide by revenue. The result is your gross margin.
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Last updated: January 2026