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ROI Calculator

ROI (Return on Investment) tells you how much profit you generated per dollar invested, as a percentage. This ROI Calculator works for ad campaigns, product launches, equipment purchases, or any business spend. Enter the amount invested and the gain or revenue, and we'll show the ROI and whether it crosses the threshold most sellers consider worthwhile.

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ROI Calculator

Formula verified
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Your Results

ROI
50.0%
Margin 50.0% · Excellent
Health ScoreExcellent
PoorAcceptableGoodExcellent
Net profit
$500.00

Results are estimates, not financial advice.

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Frequently asked questions

Quick answers to the most common questions sellers ask.

For ad spend, 50–100% ROI per campaign is solid. For long-term investments, 15–25% annual ROI is excellent.

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Last updated: January 2026